by Larissa Faw , May 21, 2019, Mediapost (REPOST)
Department store chain Gordmans is introducing its first advertising campaign (supporting its brand overhaul) since being acquired by Stage Stores in 2017.
Stage reformatted the Gordmans stores as off-price stores like Macy’s Backstage, Ross, and HomeGoods to attract bargain hunters with designer brands and products at lower prices.
DC-based Admirable Devil landed Gordmans assignment having previously worked on national TV and radio for Stage for three years.
The creative features brightly colored backdrops with attractive people surrounded by the retailer’s product line. TV spots lean heavily toward the retailer’s home goods and accessory assortment.