So then. All those mindblowing proprietary agency processes and flow charts aside, just how exactly are good ideas made?
“Well, you’re in your little room / and you’re working on something good / but if it’s really good / you’re gonna need a bigger room / and when you’re in the bigger room / you might not know what to do / you might have to think of how you got started / sitting in your little room.”
From the White Stripes song, “Little Room”:
Bruce Gray is co-founder and Executive Creative Director at Admirable Devil, a purpose-driven ad agency.