So then. All those mindblowing proprietary agency processes and flow charts aside, just how exactly are good ideas made?

“Well, you’re in your little room / and you’re working on something good / but if it’s really good / you’re gonna need a bigger room / and when you’re in the bigger room / you might not know what to do / you might have to think of how you got started / sitting in your little room.”

Came across that little gem in this New Yorker article last night. And once again, as we like to say around here, more good shit, less bullshit.

From the White Stripes song, “Little Room”:   

Bruce Gray is co-founder and Executive Creative Director at Admirable Devil, a purpose-driven ad agency.

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